Global Digital Report 2019: how much time we spend online and what we do
In which country of the world do you spend more time on the Internet? Is it really all the fault of social networks if we are always online? What are the most visited sites? The 2019 edition of the Global Digital Report gives a detailed picture of the behavior of internet users worldwide.
The Philippines ranks first , Brazil second and Thailand the third . Only 22nd place for Italy, which ranks between Hong Kong and Poland. It is the summary of the Global Digital Report 2019 , the report on time spent on the Internet in various countries of the world recently published by Hootsuite (a web platform that allows you to manage different social networks from a single page) and from the marketing agency We Are Social .
HALF DAY ONLINE. According to the research, the Filipinos, with an average of 10 hours 2 minutes a day spent online, are the most frequent visitors to the network, closely followed by Brazilians with 9 hours and 29 minutes and by Thais with 9 hours and 11 minutes. Only 6 hours and 4 minutes for the Italians, who remain below the world average of 6 hours and 42 minutes. Japan closes the ranking, with a daily average of 3 hours and 45 minutes.
But how do we spend all the time we spend online? It is not surprising that social networks make up the lion’s share: more than 45% of internet users have at least one social account (+ 9% compared to the previous year) and dedicate an average of 2 hours and 16 minutes to scroll feeds, share contents, place like here and there. Below the average, with 1 hour and 51 minutes, the Italians.
INTERNET NOT YET FOR EVERYONE. The report highlights how the spread of the Internet is still far from complete: in the last year the connected population has grown by 21% compared to the previous year and 360 million people have been able to connect to the network for the first time.
Among the least connected countries in absolute is North Korea, where Internet access is extremely limited, controlled by the authorities and subject to the granting of a special license: in this country out of almost 25 million inhabitants those who can connect to the Internet are less than 20,000.
TELL ME WHERE YOU SAIL … Interesting and in some ways curious the ranking of the most visited sites: worldwide Google and Youtube occupy the first two positions while in third place we find Facebook. Despite urban legends, the first adult site, Pornhub, occupies only the 8th place on the list.
And, it will be for the fear of being “spied on” or leaving inopportune traces, in the top 20 keywords most typed in Google over the last 12 months, none can be traced to red light content.
At the first two places among the most searched words on the Mountain View engine is “Facebook”, the second “Youtube” and the third “Google”. You read that right: most users search for the word “Google” on Google.
GOLDEN SOCIAL BALL. The analysis of HootSuite then makes a rundown on the use of various social networks, crowning kings and queens based on the number of followers. The gold palm goes to the footballer Cristiano Ronaldo (@Cristiano), who on Instagram can count 151,900,000 followers, followed by singers Selena Gomez (@SelenaGomez), with over 144 million followers, and ArianaGrande (@ArianaGrande), third for just over a million followers.
But does all this time spent on the Net worry? Can it have negative effects on work and productivity? According to experts, no: Sonia Livingstone, a professor of communication at the London School of Economics, argues that the increase in hours spent in front of the screen in recent years is a consequence of the progressive digitalization of work. In other words, much of what was once done at the desk with a pen and paper or typewriter is now being done online. This, with regard to the “traditional jobs”. In addition, it must be considered that new professions, such as the blogger, social media expert, programmer or online store manager, take place almost exclusively on the Internet.